This application started with a single tool; the ARC score generator. The ARC score was created by ilawyermarketing and you can find more information regarding the ARC score history here: (https://www.azlawyermarketing.com/the-average-rank-consistency-score-arc)

My tool simply generated the results at the click of a button:

The Arc score tool has been utilized over 95,000 times by internal teams at 1point21 & ilawermarketing.

The success of that tool demanded expansion for other potentially useful tools like:

The content overlap Tool
- This tool compares similar search terms to see how much they overlap. The goal would be to not target similar search terms
Ranking Comparison Tool
- Compares two websites to see how they compare on a given set of search terms
Basic Analysis Tool
- Performs a series of analysis on a given website including but, not limited to:
- - Page Speed
  - Backlinks
  - ARC score
  - Content analysis
  - Readability
Rank Checker
- Allows you to see how a website performs on list of search terms

All of these tools provide real data to make an SEO manager's life easier. They give website owners metrics to track against to gauge performance of their website.

This is necessary because google does not provide information about how they decide what order websites appear in their search engine. As a result, website owners are forced to experiment. These tools allow users to see the impact of their experiments easily.